OKI Printing Solutions Establishes Argentina Branch Office
12/11/2008
Buenos Aires, 13th November 2008
Opening of new facility, capitalizing on growth in emerging markets
OKI Printing Solutions (brand name for OKI Data Corporation) today announced it has established Oki Data Americas Inc. Argentina Branch - effective November 3, 2008. The Argentinean office will be the third operation in Latin America, following the opening of Brazilian and Mexican sales offices. The move capitalizes on business growth in emerging markets.
Argentina's business printer and MFP market is the third largest in Latin America and therefore a key focus for expansion for OKI Printing Solutions.
The market for 2007 stood at 220,000 units shipped, up 255% on the corresponding figure for 2004. In value terms, the market was worth USD 80.94 million in 2007, up 177% over the same three-year period.
Monochrome page printers account for 76% of the total page printer market and this sector is expected to grow even more - by 27% over the period 2007-2010. The Business Printer and MFP market is expected to grow by 36% over the same period.
OKI Printing Solutions has been conducting business in Argentina since 1995 and its products are well-known in the financial and governmental sector for their durability and reliability. The Argentinean office will focus on delivering high-quality customer service and after-sales care for its customers, developing stronger business relationships and expanding its distribution channel. OKI Printing Solutions intends to double its sales revenue from Argentina by FY2010.
Harushige Sugimoto, president and chief executive officer of OKI Printing Solutions says: "OKI Printing Solutions is focused on building strong customer relationships. In the past, we have worked through dealers. While we will continue to do this, we will now have the additional help of a branch office to ensure that the service and support our customers receive is enhanced even further."
*) IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2008 Q2
About Oki Data Americas Inc. Argentine Branch:
Headquarters : Ugarte 3610, 4th floor, Olivos, Pcia. de Buenos Aires, Argentina Established : November 3, 2008
President : Dora Castro
Business : Printers and MFPs marketing and sales.
