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OKI Printing Solutions seizes 29% market share of A3 colour printer market

21/05/2007

London, 18 May 2007 – OKI Printing Solutions further strengthened its position as the number two provider of A3 colour printers in EMEA today, with 29 per cent market share*.

Whilst number two overall, at a local level OKI Printing Solutions holds the number one position in 10 countries: Austria, Germany, Israel, Poland, Portugal, Slovakia, Slovenia, Spain, Switzerland, Ukraine.

The news reasserts OKI Printing Solutions' growth as a leader in Europe's business printing market; closing the gap on the market leader, which is just 11 per cent ahead.

OKI Printing Solutions' market share has grown by a staggering 239 per cent since last year; a rate 13 times faster than its competitors who have reported growth of 19 per cent year on year.

Almost a third of A3 colour business printers sold in EMEA are now provided by OKI Printing Solutions, with much of this success attributed to the company's new category defining A3 colour page printer - the C8600. Launched in November 2006, the compact and affordable C8600 holds a market share of 18 per cent. OKI Printing Solutions' grip on this market is expected to tighten with the launch of the C8800 this month, as the second groundbreaking product within this Series.

Tony Lock, General Manager for Marketing and Sales says: "We can credit this success to OKI Printing Solutions' commitment to providing innovative colour printing solutions for businesses. For instance, our unique LED technology sets us apart from the competition by providing higher quality and more reliable printing. It's this strong technological foundation that has made it possible for OKI Printing Solutions to become the only printer manufacturer able to deliver High Definition Color as standard with every colour product."

"The quality of OKI Printing Solutions' A3 colour printers continues to be recognised by our customers and, with the exception of HP, we now sell more A3 colour printers than all other printer manufacturers combined," he said.

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