OKI Printing Solutions targets growing SMB market

25/09/2009

London, September, 2009: MB400 Series set to build on recent success as OKI grows mono market share – unrivalled reliability underpinned by three year warranty

Following the successful introduction of the B400 mono printer, which has resulted in OKI Printing Solutions almost doubling its share of the important mono market, the company looks set to build on this impressive growth with its new MB400 MFP (multifunction product) Series.

“This is an exciting opportunity for OKI,” believes Elia Giovanni, European Product Marketing Manager, OKI Printing Solutions, “as the MFPs represent the fastest growing sector of the print market. At the same time, mono output remains dominant in the office sector, representing around 80 per cent of total print.”

For smaller businesses, the MB400 Series offer the established MFP advantages of space saving, together with lower purchasing costs and consumables inventory compared to acquiring individual products separately.  “However, in directly addressing the demands of the SMB sector for robustness and value, the MB400 Series also reflects OKI’s understanding of this increasingly important sector, by bringing together cost-effective and relevant functionality with unrivalled reliability,” he/she adds.    

“And, equally important, the MB400 Series is backed by OKI’s market-leading three-year warranty, giving small business and workgroup users peace of mind that they will maintain maximum availability of their mission-critical in-house print/copy/scan/fax capability.”

Efficiency and productivity

The MB400 Series comprise three products: the MB460 offers print/scan/copy functionality, the MB470 provides additional fax capability and the MB480 provides additional paper tray capacity for larger work groups. 

In addition, the following features are common to all three versions:

> The MB400 Series are based on OKI’s established B400 print engine, ensuring the high level of availability essential in the SMB market 

> Rapid print and copy throughput of up to 28ppm, duplex printing as standard and, with the MB480, higher toner capacity (up to 12k), delivering the important productivity benefits of speed, efficiency and machine uptime.  

> Networking function as standard

> Consumables are compatible with the existing B400, enabling inventory costs to be kept to a minimum.

“The MB400 Series brings to the desktop OKI’s traditional values of robust technology, cost-effectiveness, strong functionality and ease of use,” concludes Giovanni. And, as with all OKI products, this is reinforced by the company’s unrivalled quality of service support.”   

- ends –

MB460
> 3 in 1 (Print, copy, scan)
> 3.5K + 7k toner capacity, 2400 x 600dpi resolution, standard 250 sheet tray and single sheet MPT, PCL printer language

MB470
> 4 in 1 (Print, copy, scan, fax)
> 3.5K + 7K toner capacity, ‘True’ 1200 x 1200dpi resolution, standard 250 sheet tray and 50 sheet MPT, PCL and Post Script 3 printer language

MB480
> 4 in 1 (Print, copy, scan, fax)
> 3.5K + 7K + 12K toner capacity, ‘True’ 1200 x 1200dpi resolution, standard 530 sheet tray and 50 sheet MPT, PCL and Post Script 3 printer language